Product Manager (B2C)

TL;DR

Product Manager (B2C): Leading early-stage product development from MVP launch to scaling with an accent on B2C solutions and data-driven decision-making. Focus on rapid iteration, hypothesis-driven development, and integrating AI tools to optimize product discovery and delivery.

Location: Remote (Global)

Company

hirify.global is a software company focusing on building and scaling B2C and B2B products in a fully distributed environment.

What you will do

• Own the full product lifecycle from discovery and MVP definition to launch and iteration.
• Build, test, and iterate MVPs rapidly based on data and user feedback.
• Define product vision, strategy, and success metrics while managing multiple products simultaneously.
• Collaborate with remote and outsourced development teams to ensure product delivery.
• Set up and analyze product analytics, including funnels, cohorts, and A/B experiments.
• Actively use AI tools to improve product discovery, delivery, analytics, and overall productivity.

Requirements

• Strong experience with early-stage B2C products.
• Proven ability to run MVPs, experiments, and hypothesis-driven development.
• Expertise in product analytics, including metrics, A/B testing, and tracking setup.
• Technical background or strong technical understanding of software development.
• Mandatory hands-on experience using AI tools.
• Excellent communication and prioritization skills.

Nice to have

• Experience launching products from zero to product-market fit.
• Experience in startup or fast-paced environment.
• Knowledge of Russian language.

Culture & Benefits

• High autonomy and direct impact on product and business outcomes.
• Fully distributed, international team environment.
• Flexible working hours and remote-friendly culture.
• Exposure to both B2C and B2B product challenges.
• Culture that values experimentation, data-driven decision-making, and AI-powered innovation.