CRM & Lifecycle Manager (Gamedev)

TL;DR

CRM & Lifecycle Manager (Gamedev): Developing and executing multi-channel CRM strategies to enhance player engagement, retention, and monetization with an accent on lifecycle journeys and behavioral triggers. Focus on optimizing retention flows, implementing data-driven segmentation in Braze, and reducing churn through predictive signals.

Location: Tel Aviv, Israel

Company

hirify.global develops top-grossing social mobile games designed to bring millions of players together worldwide.

What you will do

• Develop and execute multi-channel CRM strategies to improve player engagement, retention, and monetization.
• Design lifecycle campaigns across all stages, including FTUE, churn prevention, and reactivation journeys.
• Define CRM data requirements and collaborate with BI and engineering to implement tracking events and user attributes.
• Build, optimize, and A/B test automated journeys within the Braze platform.
• Analyze performance KPIs such as D1/D7/D30 retention, LTV, and ARPU to provide actionable insights.
• Collaborate cross-functionally with LiveOps, Product, Monetization, and Creative teams.

Requirements

• 2+ years of experience in CRM, retention marketing, or lifecycle management.
• Hands-on experience with Braze or similar platforms (Optimove, Leanplum, Salesforce MC).
• Strong understanding of player segmentation, user journeys, and behavioral triggers.
• Data-driven mindset with a proven track record in A/B testing and campaign optimization.
• Excellent communication skills for both creative copywriting and cross-team collaboration.

Nice to have

• Experience in mobile gaming or free-to-play (F2P) environments.
• Passion for games and player psychology.