Media Planner & Strategist

TL;DR

Media Planner & Strategist (Paid Media): Develop and execute full-funnel media strategies for Angel Guild driving awareness, engagement, and revenue with an accent on audience research, channel selection, budget allocation, and multi-channel execution. Focus on managing agency partners, analyzing campaign performance, and optimizing for ROI across digital, social, programmatic, OOH, and CTV channels.

Location: On-site in Provo, UT. Must be authorized to work in the United States.

Salary: $85,000 - $100,000 a year

Company

hirify.global is the home of stories that amplify light, where thousands of investors fund and distribute creative projects like The Sound of Freedom and Dry Bar Comedy.

What you will do

• Develop comprehensive media strategies including audience research, channel selection, flighting, and budget allocation
• Build campaigns to deepen fan connections and identify growth levers like bonus content and interactive experiences
• Manage end-to-end campaign execution across digital, social, programmatic, OOH, CTV/OTT, streaming, print, and other channels
• Oversee agency relationships, holding partners accountable to performance benchmarks
• Analyze performance data, generate reports, and provide optimization recommendations
• Collaborate with creative, digital, and brand teams to align media with campaign objectives
• Manage media budgets and present strategies to senior leadership

Requirements

• Must be authorized to work in the United States
• Bachelor’s Degree in Marketing, Communications, Advertising, or related field (or equivalent)
• 4+ years in media planning, strategy, or related marketing role
• Proven track record building and executing multi-channel paid media campaigns
• Hands-on experience with media buying across digital, social, and traditional channels
• Experience managing agencies, budgets, and analytics tools
• Proficiency in English (speaking, reading, writing)

Nice to have

• 5+ years media strategy experience in entertainment, studios, or streaming
• Knowledge of film, TV, or digital content industries
• Experience with programmatic platforms, DSPs, agentic AI tools
• Familiarity with Monday.com, Claude, Meta, Google, TikTok ad managers
• Spanish or Portuguese

Culture & Benefits

• Amplify light in every action, own outcomes, break silos, know your customer
• 100% company-paid medical, dental, vision for employees and dependents
• Generous PTO, HSA, 401(k) with match, paid parental leave
• Short/Long Term Disability, Life Insurance, Identity Theft, Pet Insurance
• Comfortable open office environment, 40 hours/week, travel as needed