Content Creation Manager (Marketing)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Content Creation Manager (Marketing): Developing and executing brand-driven and performance-oriented content for social media and DTC channels with an accent on TikTok Shop and conversion-driven storytelling. Focus on scaling content formats based on performance analysis and optimizing DTC webshop visibility via SEO and GEO optimization.
Location: Hybrid (Darmstadt, Germany). Up to 50% home working.
Company
One of the world’s largest cosmetics companies managing a prestigious portfolio of global fragrance and beauty brands.
What you will do
- Develop and manage brand-relevant content strategies across social media, community touchpoints, and DTC channels.
- Lead TikTok Shop content strategy, focusing on live shopping and native content to drive sales and brand impact.
- Optimize DTC webshop content through SEO and GEO strategies to increase visibility and relevance.
- Independently create and post-produce short-form photo and video content for social media.
- Manage external agencies and collaborate with internal Marketing, Media, and PR teams to deliver integrated campaigns.
- Analyze content performance to identify, develop, and scale successful formats.
Requirements
- Strong expertise in social media and content strategies, specifically for TikTok and DTC environments.
- Hands-on experience in photo and video post-production using common editing tools.
- Knowledge of SEO/GEO requirements and corresponding analysis and optimization tools.
- Very good written and spoken German and English skills.
- Must be based in or able to work in Darmstadt, Germany.
- Analytical mindset to evaluate content, channel, and shop performance.
Nice to have
- Experience with CMS/Shopify, DAM/PIM systems, and influencer tools like Traackr.
- Basic understanding of UX/UI principles for digital content and product detail pages.
Culture & Benefits
- Flexible work arrangements with up to 50% home office and trust-based working hours.
- International corporate environment with flat hierarchies and exciting projects.
- Modern working environment with free on-site parking and excellent public transport links.
- Culture shaped by diversity, collaboration, and enjoyment.
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