Content Creation Manager (Marketing)

TL;DR

Content Creation Manager (Marketing): Developing and executing brand-driven and performance-oriented content for social media and DTC channels with an accent on TikTok Shop and conversion-driven storytelling. Focus on scaling content formats based on performance analysis and optimizing DTC webshop visibility via SEO and GEO optimization.

Location: Hybrid (Darmstadt, Germany). Up to 50% home working.

Company

One of the world’s largest cosmetics companies managing a prestigious portfolio of global fragrance and beauty brands.

What you will do

• Develop and manage brand-relevant content strategies across social media, community touchpoints, and DTC channels.
• Lead TikTok Shop content strategy, focusing on live shopping and native content to drive sales and brand impact.
• Optimize DTC webshop content through SEO and GEO strategies to increase visibility and relevance.
• Independently create and post-produce short-form photo and video content for social media.
• Manage external agencies and collaborate with internal Marketing, Media, and PR teams to deliver integrated campaigns.
• Analyze content performance to identify, develop, and scale successful formats.

Requirements

• Strong expertise in social media and content strategies, specifically for TikTok and DTC environments.
• Hands-on experience in photo and video post-production using common editing tools.
• Knowledge of SEO/GEO requirements and corresponding analysis and optimization tools.
• Very good written and spoken German and English skills.
• Must be based in or able to work in Darmstadt, Germany.
• Analytical mindset to evaluate content, channel, and shop performance.

Nice to have

• Experience with CMS/Shopify, DAM/PIM systems, and influencer tools like Traackr.
• Basic understanding of UX/UI principles for digital content and product detail pages.

Culture & Benefits

• Flexible work arrangements with up to 50% home office and trust-based working hours.
• International corporate environment with flat hierarchies and exciting projects.
• Modern working environment with free on-site parking and excellent public transport links.
• Culture shaped by diversity, collaboration, and enjoyment.