Senior Product Marketing Manager (Procurement)

TL;DR

Senior Product Marketing Manager (Procurement): Defining category-level positioning and go-to-market strategies for an AI-native sourcing platform with an accent on B2B SaaS narratives and demand generation. Focus on translating product roadmaps into buyer-relevant messaging, optimizing AI search visibility, and driving qualified inbound pipeline.

Location: Must be based in Zurich

Company

hirify.global is building an AI-native sourcing platform that automates procurement, brings transparency to complex projects, and helps enterprise teams unlock savings.

What you will do

• Refine company and product positioning to define market differentiation and what the company stands for.
• Develop messaging frameworks and GTM plans for significant product milestones.
• Own the website end-to-end, including positioning, copy, structure, and ongoing optimization.
• Drive qualified inbound leads through SEO, AI search visibility (LLM optimization), and Google Ads.
• Build a content engine for thought leadership and translate customer outcomes into case studies.
• Manage a lean network of external partners (design, PR, content) from brief to delivery.

Requirements

• 3+ years of B2B SaaS marketing experience, ideally within the procurement software space.
• Proven track record of defining category-level positioning in complex technical markets.
• Experience translating product roadmaps into narratives for CPOs and senior enterprise sourcing managers.
• Strong digital marketing skills in SEO, Google Ads, and AI search visibility.
• Experience managing external agencies and creative partners.
• English: Excellent written and verbal communication skills required.

Culture & Benefits

• High autonomy and minimal bureaucracy in a high-agency environment.
• Direct collaboration with founders at a peer level.
• Opportunity to work with global enterprise customers such as PepsiCo, Walmart, and FedEx.
• Culture based on ownership, trust, and clear communication.
• Role in a fast-scaling ProcureTech leader at the forefront of digital transformation.