Marketing Finance Director

TL;DR

Marketing Finance Director (FP&A): Lead strategic financial partnership with the CMO and Marketing leadership to increase ROI and pipeline impact with an accent on upper-funnel spend planning, rigorous analytics, and investment decisions across programs, channels, and martech. Focus on owning budgeting, forecasting, performance KPIs, headcount planning, and evolving measurement from pipeline to closed-won revenue outcomes.

Location: Remote (US, Georgia mentioned; compensation by US geographic zones)

Compensation: $171,800–$440,200 USD TTC/OTE (depending on US zone)

Company

hirify.global is the Data and AI Trust Company, market leader in data resilience and security posture management, headquartered in Seattle with offices in 30+ countries protecting 550,000 customers worldwide.

What you will do

• Serve as CMO’s strategic finance partner, delivering executive narratives on marketing performance, investment trade-offs, and spend-to-pipeline outcomes in MBRs.
• Own upper-funnel spend planning and governance across channels like brand, digital, events, content, PR, including allocation, scenario planning, and ROI maximization.
• Lead annual and long-range planning for Marketing Finance, analyzing levers for pipeline growth, consolidating budgets, and aligning stakeholders.
• Drive marketing analytics, KPIs (CAC, CPL, ROI), dashboards, and insights to action performance improvements.
• Forecast monthly/quarterly spend, conduct variance analysis, manage headcount planning, and operate investment review for initiatives and vendors.
• Collaborate with Marketing Ops on attribution, funnel analytics, and metric governance to trace marketing to revenue.
• Lead, mentor, and develop finance/analytics talent supporting Marketing.

Requirements

• 10+ years in FP&A, strategic finance, or marketing finance in high-growth B2B (SaaS preferred).
• Strong grasp of marketing funnel economics, upper-funnel levers, and ROI/pipeline measurement.
• Proven partnering with senior leaders (CMO/VPs), translating strategy to plans and decisions.
• Expertise in budgeting, forecasting, variance analysis, and scalable governance for spend.
• Advanced analytical skills: financial modeling, scenario planning, executive narratives.
• Experience with Tableau/Power BI, Salesforce; martech/attribution a plus.
• Leadership experience scaling teams; excellent communication in fast-paced environments.
• Bachelor’s degree required; MBA preferred.

Culture & Benefits

• Unlimited paid time off, 12 holidays, 4 hirify.globale Days, 24 volunteer hours.
• Paid parental leave: 8 weeks all parents, 16 weeks birthing parents.
• Medical, dental, vision from day 1; mental health support, EAP.
• 401(k) with matching; fertility/adoption support, AirVet, legal services.
• Tax-advantaged accounts; learning via LinkedIn Learning, O’Reilly, workshops.