Paid Search Specialist

TL;DR

Paid Search Specialist (Google/Bing Ads): Own end-to-end execution of high-investment paid search campaigns with an accent on keyword strategy, bidding optimization, and ROAS improvement. Focus on category expansion across use cases like CRM and workflow automation, structured experiments, performance analysis, and cross-team collaboration.

Location: Remote (United States)

Hourly rate: $60 - $75 USD

Company

hirify.global is a no-code app platform empowering teams to accelerate critical business processes, relied on by over 500,000 organizations including 80% of the Fortune 100.

What you will do

• Own end-to-end execution and performance of paid search campaigns across Google and Microsoft Bing Ads, managing budgets, bidding, and keyword refinement
• Lead non-brand category expansion for key use cases like CRM, project management, and workflow automation, from planning to optimization
• Analyze performance, deliver weekly updates and testing briefs, recommend improvements in spend, bidding, keywords, targeting, and landing pages
• Execute structured experiments, document learnings, and drive continuous improvement in paid search performance

Requirements

• Deep SEM expertise: 4+ years hands-on paid search experience across Google and Microsoft Bing Ads, building and managing campaigns in-platform
• Technically fluent: Experience with conversion tracking, value-based bidding, smart bidding strategies; ability to fix data issues
• PLG/self-serve experience in product-led organizations, optimizing for product sign-up quality
• Builder and AI-centric mindset to leverage AI for analysis, ad copy, and insights; thrive in ambiguity
• Analytical and hypothesis-driven: Pull insights from complex datasets using tools like Looker, track experiment impact
• Strong communicator and detail-oriented: Manage multiple campaigns, surface updates, build relationships

Culture & Benefits

• 6-month contract with potential to extend, starting ASAP
• 30-40 hours per week
• Equal opportunity employer committed to diversity and accommodations