AVP, Marketing Cloud Personalization Developer (Salesforce)

TL;DR

AVP, Marketing Cloud Personalization Developer (Salesforce Marketing Cloud): Develop and maintain personalization beacons, sitemaps, campaigns, templates, and integrations with an accent on MCP configuration, data strategies, and multi-channel automation. Focus on customizing solutions with AMPscript, SQL, REST APIs, troubleshooting complex automations, and ensuring data quality across platforms.

Location: Hybrid - work from home near hirify.global Hubs (e.g., Stamford, CT) or offices, occasional commute or travel required for meetings, training, and events. Legal authorization to work in the U.S. required; no visa sponsorship.

Salary: $75,000 - $130,000 USD Annual

Company

Leading consumer financial services company providing flexible hybrid work options near Hubs.

What you will do

• Develop and maintain MCP beacons, sitemaps, event tracking, templates, personalized and triggered campaigns.
• Implement integrated marketing automation solutions using Salesforce Marketing Cloud, including REST API, AMPscript, SQL, email/Cloudpage templates.
• Build integrations with external systems, data sources, APIs; define data import/export strategies.
• Execute multi-channel strategies (web pages, cloud pages, email, SMS) and work with Business Analysts on requirements.
• Ensure data quality, manage Data Extensions, Segments, Smart Capture Forms; handle admin functions and release management.
• Collaborate with Campaign Ops, Salesforce Admins, agencies for optimizations and documentation.

Requirements

• Must be authorized to work in the U.S.; no sponsorship.
• Flexible to travel for business as required.
• Bachelor's degree or 6+ years progressive business experience.
• 2+ years Marketing Cloud experience, including MCP configuration (beacons, sitemaps, templates, segments, journeys).
• Hands-on with AMPscript, SQL, Marketing Cloud APIs (REST/SOAP), Journey Builder, Automation Studio.
• Salesforce Marketing Cloud Developer Certification; experience with data segmentation, troubleshooting, Agile teams.

Nice to have

• HTML, CSS, JavaScript development.
• Salesforce Marketing Cloud Admin Certification.
• Experience with Apex, Visualforce, Datorama/Tableau, Data 360, email deliverability.
• Knowledge of financial services, Agile management, data security/privacy.

Culture & Benefits

• Flexible hybrid work near Hubs with occasional in-person engagements for business, team meetings, training, culture events.
• Inclusive culture with Employee Resource Groups (ERGs) for learning and growth.
• Annual bonus based on performance; compensation adjusted for high-cost markets (CA, NY Metro, Seattle).
• Drug test, background check, fingerprints required; reasonable accommodations available.

Hiring process

• Internal candidates have time-in-position requirements (e.g., 18 months for level 8+).
• Meet performance expectations and get manager/HR approval to apply.