Dutch Market CRM Strategist (iGaming)

TL;DR

Dutch Market CRM Strategist (iGaming): Developing and optimizing CRM campaigns for casino products with an accent on customer lifecycle management and campaign analysis. Focus on increasing player engagement through data-driven targeting and cross-channel marketing across multiple brands.

Location: Hybrid (Liege, Belgium) — Possibility to work remotely up to 50%

Company

International leader in land-based and online games of chance, including casino games, sports betting, and poker.

What you will do

• Create, implement, and optimize promotional Casino CRM campaigns across multiple brands and partners.
• Coordinate with internal Casino teams and external game providers for new releases and marketing support.
• Develop an engaging cross-sell experience tracked across all touchpoints and channels.
• Manage campaign segmentation, targeting, and reverse scheduling to ensure all deadlines are met.
• Conduct weekly reporting, data analysis, and competitor offer evaluations to readjust strategy.
• Process customer complaints from CS and partners to maintain a high-quality player experience.

Requirements

• Minimum 3 years of professional CRM experience, ideally within the online casino industry.
• Business proficiency in Dutch and English is essential; French is an advantage.
• Strong knowledge of Casino products and promotional practices on local and international levels.
• Experience using various marketing channels, including email, SMS, and push notifications.
• Analytical mindset and high level of organization to drive optimization via quantitative insights.
• Experience using a CRM platform (Optimove is a strong advantage).

Culture & Benefits

• Competitive salary package with several additional perks.
• Hybrid work model allowing for up to 50% remote work for better work-life balance.
• Internal mobility system providing opportunities to progress and specialize.
• Friendly and entrepreneurial work environment based on trust, autonomy, and performance.
• Opportunity to contribute to the international development of a family-owned company from Liège.