Media Buyer (UK)

TL;DR

Media Buyer (UK): Evolving media buying into a hybrid operator-strategist role for DTC Health & Wellness brands with an accent on performance optimization across creative, audience, funnel, and structure. Focus on identifying high-leverage opportunities, driving profitable ROAS on Meta platforms, and partnering with Growth Strategists to scale spend sustainably.

Location: United Kingdom Remote

Company

High-growth marketing agency that scaled a DTC Health & Wellness brand from scratch to $100M+ annual sales, serving 3M+ customers worldwide.

What you will do

• Identify gaps and opportunities in account structure, targeting, placements, bid strategies, creative formats, and message-market fit.
• Optimize funnels by adjusting post-click experiences, landing pages, upsells, and offers to maximize CVR and AOV.
• Analyze performance data from multiple sources, create advanced Google Sheets reports, and provide actionable insights.
• Build efficient testing structures for video campaigns across VSLs, influencers, and in-house creatives on Instagram/Facebook.
• Manage campaigns: monitor, scale, trim ads, coordinate with VAs, and ensure policy compliance.
• Take full ownership of projects, contribute beyond tasks, and drive incremental Meta spend with >1x blended ROAS.

Requirements

• At least 4 years of relevant experience as a media buyer for DTC brands
• Strong work ethic and commitment to mission-driven growth
• Analytical mindset with comfort in data analysis and key marketing metrics
• Strong media buying skills in ad budgets, campaign structures, and bid strategies
• Project management and coordination skills for execution and collaboration
• Resourcefulness, organization, independence, and problem-solving

Culture & Benefits

• Mission-driven culture focused on positive change in consumer health via innovative supplements.
• Work with A-players in a lean team (~30 full-time) scaling to 10-figure revenue.
• Opportunity to contribute to high-impact projects and learn from cross-functional teams.