Influencer Marketing Manager

TL;DR

Influencer Marketing Manager (TikTok Shop): Own portfolio of ecommerce brands on TikTok Shop, act as strategic lead for clients with an accent on influencer/affiliate strategy, e-commerce trading, merchandising and performance optimisation. Focus on building growth plans, optimising GMV, AOV and conversion rates through data-driven decisions and client collaboration.

Location: Hybrid working with offices in London and Manchester, United Kingdom

Company

TikTok Shop specialist agency focused on driving GMV for fast-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU.

What you will do

• Own portfolio of ecommerce brands on TikTok Shop, lead strategy, performance and delivery as main client contact
• Build commercially grounded growth plans and translate business goals into trading actions
• Own trading calendars, product merchandising strategy including selection, bundling, pricing and promotions
• Optimise AOV, conversion rate and GMV, identify underperforming SKUs and scale winners
• Develop and execute influencer/affiliate strategies, work with creators on priorities, content and incentives
• Monitor performance metrics, lead client reviews with insights, forecast GMV and use data for decisions

Requirements

• Proven experience in influencer marketing for ecommerce brands
• Strong understanding of influencer campaigns, gifted strategies and ownership of brand P&L for influencer marketing
• Comfortable with performance data, GMV targets and commercially minded decision-making
• Strong communication skills with internal teams and clients

Nice to have

• Experience with TikTok Shop, marketplaces or social commerce
• Background in beauty, fashion, lifestyle or FMCG ecommerce

Culture & Benefits

• Fast-paced, high-ownership environment with minimal bureaucracy and maximum accountability
• Competitive salary benchmarked to experience, performance bonus/commission
• 28 days holiday + bank holidays, flexible working hours, hybrid with London/Manchester offices
• Company pension, monthly wellness allowance, team socials, staff discounts
• Clear progression paths, regular performance reviews, exposure to high-growth brands