Senior Digital Analytics & Optimisation Consultant

TL;DR

Senior Digital Analytics & Optimisation Consultant (Web Analytics/CRO): Leverage advanced web analytics and CRO tools to analyze user behaviors, generate insights, and run A/B tests and personalizations across enterprise customer accounts with an accent on Adobe Analytics, Adobe Target, and multi-platform data integration. Focus on designing experiments end-to-end, collaborating with product teams, and delivering actionable recommendations to optimize digital performance.

Hybrid position based in Madrid, Spain at the client's site office. Willingness to travel quarterly to Brussels for workshops and collaboration sessions.

Company

Experience innovation company blending data, AI, creativity, and technology to drive digital transformation for global brands like L’Oréal, Mars, and Audi.

What you will do

• Extract and analyze web behavior data from platforms like Adobe Analytics, GA4, ContentSquare.
• Identify user problems, trends, anomalies to generate insights and experiment hypotheses.
• Study analytics tags implementation, identify gaps, and recommend improvements.
• Consult with product teams on digital measurement for new features.
• Design dashboards and reports to communicate insights to stakeholders.
• Plan and document end-to-end experiments including A/B tests and personalizations in Adobe Target.
• Report on experiment performance and conduct workshops with stakeholders.

Requirements

• 6-8 years in web analytics and/or CRO roles
• Proficiency with optimization platforms (Adobe Target, Optimizely, AB Tasty, Kameleoon)
• Proficiency with web analytics platforms (Adobe Analytics, GA4, ContentSquare, Hotjar)
• Familiarity with tag management (Google Tag Manager, Adobe Launch, Tealium)
• Hands-on experience designing dashboards (Looker Studio, Adobe Analytics, PowerBI)
• Excellent communication skills in English and Spanish
• Comfortable working in a large international organization with distributed teams

Culture & Benefits

• Flexibility with remote and hybrid work options (country-dependent)
• Career advancement, international mobility, and professional development programs
• Access to cutting-edge tools, training, and industry experts
• Values-driven culture fostering creativity, diversity, autonomy, and collaboration
• Borderless global framework for seamless teamwork across European markets

Hiring process

• Application review by Talent Acquisition team
• Next steps outreach if skills align
• Talent Partner provides full benefits details