Lead Data & Analytics Consultant

TL;DR

Lead Data & Analytics Consultant (Digital Marketing Analytics): Developing strategic data and marketing intelligence roadmaps for enterprise clients with an accent on client growth, data maturity, and insight-led media decisions. Focus on translating complex analytics into commercial strategies, leading workshops and pitches, and guiding advanced data solutions across the Southern European market.

Location: Madrid, Spain

Company

hirify.global is a digital marketing agency delivering technology, data, media, and creative solutions for advertisers, agencies, and publishers.

What you will do

• Drive commercial growth by identifying upsell and cross-sell opportunities across key client accounts.
• Own senior client relationships and guide marketing intelligence and data maturity strategies.
• Define long-term data roadmaps aligned with client business objectives.
• Lead pitches, business development activities, and client workshops for technical and non-technical stakeholders.
• Build data-driven insight narratives to guide budgeting, audience strategy, and media decisions.
• Oversee project scopes, milestones, quality, governance, and technical execution with client teams and data engineers.

Requirements

• 7+ years of experience in digital analytics, consultancy, or client management, with a record of delivering impactful data projects and business growth.
• Proven business development experience at a media agency or advertiser.
• Strong understanding of media, customer lifecycle measurement, audience strategy, and programmatic media buying.
• Knowledge of the Southern European and Spanish online advertising markets.
• Advanced experience with GA4, Google Analytics 360, GTM, BigQuery, Looker Studio, GCP, ETL pipelines, and marketing data modeling.
• Fluent Spanish and strong business English required. SQL, JavaScript, or Python coding experience is useful.

Nice to have

• Portuguese and/or Italian language knowledge.
• Experience applying machine learning and advanced data solutions to marketing problems.

Culture & Benefits

• Multilingual and multicultural collaboration across an international organization.
• Ownership and accountability for projects.
• Exposure to exciting clients and worldwide enterprise companies.
• Professional development opportunities in a fast-paced environment.
• Opportunity to grow in a startup environment.