B2B Content Marketer (Marketing)

TL;DR

B2B Content Marketer (Marketing): Developing and executing B2B content strategies to drive inbound leads through high-quality copy and thought-leadership articles with an accent on strategic thinking and conversion optimization. Focus on creating messaging that resonates with B2B audiences and identifying high-impact distribution channels.

Location: Remote (Must be based in Ukraine)

Company

hirify.global is a growing company focused on connecting talent with professional opportunities.

What you will do

• Write marketing copy for emails, website pages, and promotional materials.
• Create thought-leadership articles and high-quality content for external platforms.
• Support lead-generation activities, including webinars and marketing campaigns.
• Develop B2B messaging and generate content ideas based on audience needs and trends.
• Identify and test new channels to attract potential clients and repurpose content.
• Collaborate with the team to align content with the overall marketing strategy.

Requirements

• Experience in B2B content marketing or a strong strategic mindset.
• Advanced English (C1) written and spoken proficiency.
• Understanding of marketing funnels, channels, and lead generation processes.
• Ability to generate original ideas and take full ownership of execution.
• Proactivity and a willingness to experiment with new formats and channels.

Nice to have

• Experience with webinars, interviews, or content involving direct communication.
• Knowledge of B2B professional services marketing.

Culture & Benefits

• Fully remote work with a flexible schedule.
• Opportunity to shape the brand voice and content strategy.
• Direct impact on business growth and inbound lead generation.
• Transparent communication within a friendly, professional team.