Brand Marketing Specialist

TL;DR

Brand Marketing Specialist (FMCG): Gathering consumer insights and market research to drive TOM awareness, brand salience, and consumption with an accent on digital and social media channels. Focus on supporting brand operations, developing advertising plans, managing product launches, and building strategic partnerships.

Location: Taiwan, Asia Pacific

Company

Global energy drink leader focused on high-performance branding and consumer engagement.

What you will do

• Support Brand Manager in turning consumer data into actionable insights and monitoring social media perceptions, especially for younger audiences.
• Contribute to brand projects across marketing functions, ensuring consumer-focused communication aligned with brand equity.
• Develop and implement advertising plans incorporating international best practices and digital components, managing agencies for optimal creative output.
• Manage product and packaging launches as key contact with HQ, addressing country-specific needs.
• Assist in annual business planning, budget tracking, and delivering the brand portion of plans.
• Build partnerships with internal stakeholders, agencies, and cross-industry brands for co-branding initiatives.

Requirements

• Fluency in both English and Mandarin, business level proficiency.
• At least 2 years of marketing experience, ideally in FMCG or consumer-facing sectors.
• Ability to translate market data into actionable ideas and understand consumer behavior.
• Strong organizational, project management, and communication skills for coordinating teams and agencies.
• Basic commercial acumen for tracking campaign performance and market trends.
• Experience in partnership coordination and vendor management.

Culture & Benefits

• Fast-paced environment emphasizing high performance, creativity, and a proactive can-do attitude.
• Travel 0-10%.
• University degree required.