Head of Marketing (Web3)

Head of Marketing

Company

Fairmint

Conditions

21 hours agoHead US East Coast (NYC preferred) Full Time Marketing Jobs by Fairmint

Skills

Social Campaign Tracking Marketing Operations Messaging User Acquisition Webflow Product Marketing Crm Partnerships Kpi Analysis Demand Generation Analytics Hubspot Storytelling Email Funnel Optimization Ga4 Launch Execution Performance Marketing Copywriting Community Paid Advertising Seo Positioning Marketing Stack Launch Playbooks

About the Role

You will own the marketing engine end-to-end: plan and execute campaigns, launches, and channel strategies; optimize the acquisition and activation funnel; run marketing operations including CRM and analytics; design and execute launch playbooks; manage growth channels and measure performance to drive measurable user and founder adoption.

Requirements

• 4+ years in marketing leadership roles at fintech, SaaS, or web3 companies
• Proven record of executing data-driven campaigns that drive growth and adoption
• Deep understanding of founder and investor acquisition funnels
• Hands-on operator comfortable with tools like HubSpot, Webflow, GA4, and campaign dashboards
• Excellent project management, analytical, and communication skills
• Native-level English and ability to write high-converting copy
• Must be based on the US East Coast (NYC preferred) and authorized to work in the US
• Position is for US Citizen or Permanent Resident

Responsibilities

• Build, test, and scale demand generation and user acquisition strategies for founders and investors
• Lead product marketing for the Investor App and Captable platform, including positioning, messaging, and launch execution
• Own marketing operations including CRM, analytics, campaign tracking, and marketing stack optimization
• Manage growth channels including email, SEO, community, social, paid, and partnerships with a focus on performance metrics
• Design and run launch playbooks for product releases, integrations, and ecosystem partnerships
• Collaborate with cross-functional stakeholders to align storytelling with performance marketing
• Hire, mentor, and manage a small team across content, growth, and design
• Track KPIs and own the marketing funnel across awareness, activation, engagement, and retention

Benefits

• Competitive salary
• Equity
• Health benefits

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