Swiss Market Lead (igaming)

TL;DR

Swiss Market Lead (igaming): Drive day-to-day performance of Swiss brands 777.ch combining business ownership, marketing execution, and cross-functional coordination with an accent on KPIs control, CRM campaigns, and player engagement. Focus on monitoring trends, negotiating with providers, optimizing promotions, and ensuring operational efficiency.

Location: Workplace located in Baden, Switzerland

Company

International leader in land-based and online games of chance (casino games, sports betting, poker) with 30 years of history and 1,600 employees.

What you will do

• Control daily business KPIs and trends for casino/sports, aligning with targets and reporting to Business Manager
• Create monthly CRM calendars, oversee campaign delivery and evaluation for Casino & Sports
• Define technical needs for profitable CRM campaigns and align weekly with acquisition team on performance and budget
• Monitor player behavior, collaborate with Casino team on games positioning, and negotiate with providers for exclusives
• Hold daily operational meetings with stakeholders and develop promotional campaigns for engagement and retention
• Collaborate cross-functionally with marketing, compliance, customer service; build ties with land-based operations; partial P&L ownership

Requirements

• Bachelor’s or Master’s degree in business or marketing
• Proven experience in market, commercial, or operational role in gaming, betting, e-commerce, or regulated digital environment
• Highly operational, hands-on with strong analytical skills for KPIs, trends, and reporting
• Experience with CRM, promotions, player lifecycle management, retention mechanics, and value segmentation
• Fluent in German (spoken and written) and English; strong understanding of Swiss market
• Strong negotiation skills, stakeholder coordination, and cross-functional work

Culture & Benefits

• Permanent employment contract in stable, structured, internationally growing corporate group
• Attractive professional development opportunities tailored to ambitions and skills
• Stimulating multicultural dynamic environment valuing innovation, integrity, service quality, human values, and team well-being

Hiring process

• Standard interview process (details not specified)