Head Of Marketing & Communications (Switzerland)

TL;DR

Head of Marketing & Communications (Switzerland): Defining and executing the local marketing strategy to drive measurable business growth, pipeline contribution, and market positioning. Focus on transforming marketing into a commercially driven, performance-oriented function while acting as a strategic partner to the Switzerland CEO and Sales Leadership.

Location: Schlieren, Switzerland

Company

Zühlke is a global innovation and engineering partner founded in 1968, specializing in tech strategy, digital solutions, and systems engineering for complex, regulated industries.

What you will do

• Define and lead the Switzerland marketing strategy aligned with Group commercial objectives.
• Own the local marketing budget, investment allocation, and ROI accountability.
• Drive demand generation and marketing contribution to the sales pipeline.
• Partner with Sales leadership to optimize lead quality, conversion, and funnel performance.
• Ensure consistent brand positioning and messaging across all local touchpoints.
• Drive the transition toward performance- and outcome-driven marketing practices.

Requirements

• 8–10+ years of experience in B2B marketing with a focus on strategic leadership.
• Proven track record of delivering measurable business impact and revenue influence.
• Strong expertise in demand generation, performance marketing, and CRM management.
• Experience managing budgets with clear ROI accountability.
• Ability to work effectively in matrix and multi-country organizational structures.
• Strong stakeholder management skills and a data-driven, pragmatic mindset.

Culture & Benefits

• Opportunity to work on a global scale within a partner-owned, innovation-focused organization.
• Collaborative environment that values diverse backgrounds and perspectives.
• Strategic role with significant influence on business growth and market positioning.
• Commitment to professional development and shaping the future of the company.