Senior Product Manager (Attribution & Incrementality)

TL;DR

Senior Product Manager (Attribution & Incrementality): Building measurement frameworks that prove performance advertising impact beyond last-click attribution, including Geo-Holdout testing, Source of Truth integrations, and Marketing Mix Modeling partnerships. Focus on defining causality proof, forming ecosystem partnerships, and crafting best practices to build advertiser trust and drive budget scaling.

Location: Tel Aviv, Israel (hybrid work schedule with 3 days in-office). Willingness to travel globally.

Company

Leading performance-driven advertising company that empowers businesses through ad technology, reaching 600M daily active users across top publishers.

What you will do

• Define the product vision for causality measurement (Lift, MMM, Incrementality) across the advertiser journey to unlock trust and budget scaling.
• Act as Measurement Consultant for enterprise clients, translating data science into sales narratives to influence budgets.
• Scale through ecosystem integrations: build proprietary tools, form partnerships (GA4, CM360), and define measurement stack position.
• Develop Source of Truth strategies and integrations with leading platforms for performance validation.
• Co-prioritize roadmap with Customer Measurement Director, balancing enterprise needs and product scalability.

Requirements

• 5+ years as PM with deep expertise in MTA, MMM, Incrementality, and why last-click attribution falls short.
• End-to-end domain ownership: vision definition, stakeholder alignment (R&D, Sales, Marketing), commercial outcomes.
• Commercial storytelling for C-level executives, translating measurement into buy reasons.
• Enterprise discovery and client-facing experience; present to advertisers, work with Sales/Account teams.
• Willingness to travel globally.
• Data fluency, systems thinking, technical partnerships with Data Science/Engineering; navigate trade-offs, leverage AI tools.

Nice to have

• Background in Measurement Consulting or lead role at Attribution/MMM vendor.
• Experience building self-service SaaS tools for complex data workflows.
• Track record influencing $50M+ annual ad spend via measurement insights.

Culture & Benefits

• Hybrid flexibility: 3 days in-office, option for more.
• Comprehensive benefits including health, fully stocked kitchen, gym partnerships, parking.
• Work with major advertisers (Wells Fargo, Honda) and publishers (Yahoo, NBCU, ESPN).
• Empowered environment to realize potential with smart, talented colleagues.