Senior Product & Business Analyst (B2C)

TL;DR

Senior Product & Business Analyst (B2C): Leading analytics for B2C app pods to drive onboarding, activation, retention, and revenue growth with an accent on experimentation and statistical rigor. Focus on end-to-end A/B testing lifecycle, defining core KPIs, and translating complex data into actionable business decisions.

Location: Tel Aviv-Yafo, Israel

Company

A leading web analytics and market intelligence platform providing data on digital traffic and user behavior.

What you will do

• Lead analytical direction for B2C app pods, owning core KPIs for onboarding, activation, engagement, and monetization.
• Manage the end-to-end A/B testing lifecycle, including hypothesis design, power analysis, and decision framing.
• Build and maintain scalable data assets using SQL, Python, and Tableau to drive self-serve analytics.
• Collaborate with Product, R&D, and Marketing to identify growth opportunities and mitigate risks.
• Translate complex analyses into actionable narratives for senior stakeholders to shape product decisions.

Requirements

• 5+ years of experience in product or growth analytics within B2C environments, preferably with mobile apps.
• Deep expertise in analyzing onboarding, activation, retention, churn, and LTV.
• Advanced SQL skills and proficiency with Python for data analysis.
• Proven track record of leading A/B tests and utilizing behavioral analytics tools.
• Ability to influence senior stakeholders and communicate clearly in a fast-paced environment.
• Must be based in Tel Aviv-Yafo, Israel

Nice to have

• Experience with monetization models, paywalls, and pricing experiments.
• Ability to build KPI monitoring and alerting frameworks.
• Experience with marketing analytics, attribution logic, and channel efficiency.
• Exposure to applying AI or advanced modeling for personalization and decision automation.