Transportation & Transit Communications Manager (Transportation)
Мэтч & Сопровод
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Описание вакансии
TL;DR
Transportation & Transit Communications Manager (Public Affairs): Leading public education and outreach campaigns for roadway safety and transit use with an accent on behavioral change and multi-channel marketing strategies. Focus on managing stakeholder relationships with government agencies and optimizing campaign performance through data analysis.
Company
is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.
What you will do
- Develop and lead large-scale public education campaigns for transportation safety and transit awareness.
- Manage multi-channel marketing strategies including digital, print, radio, out-of-home, and grassroots outreach.
- Collaborate with stakeholders such as the Department of Transportation, transit agencies, law enforcement, and community partners.
- Conduct research, message testing, and audience segmentation to inform campaign strategy.
- Oversee creative development, including messaging, visuals, and media placement.
- Track campaign performance, analyze data, and optimize for impact and reach.
Requirements
- 5+ years of experience in marketing, communications, or public relations.
- At least 2 years of experience focused on transportation, public safety, or behavioral change campaigns.
- Demonstrated experience managing public awareness efforts around topics like seatbelt use, safe driving, or public transit ridership.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Knowledge of marketing analytics tools and campaign performance metrics.
Nice to have
- Familiarity with Vision Zero, Safe Streets initiatives, or FTA-funded programs.
- Experience with multilingual or culturally competent campaign development.
- Creative direction or experience working closely with designers and media teams.
- Crisis communications or media relations experience.
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