LinkedIn Strategy Senior Manager (B2B)

TL;DR

LinkedIn Strategy Senior Manager (B2B Marketing): Owning and elevating the company's presence on LinkedIn to drive reach, engagement quality, and demand generation with an accent on organic and paid synergy, executive thought leadership, and community building. Focus on activating employee advocacy, managing influencer relationships, and translating market insights into high-impact B2B narratives.

Location: Must be based in São Paulo, Brazil (Hybrid/Remote options available and can be discussed with the hiring manager).

Company

hirify.global is a global workplace wellness platform that connects employees to a wide range of fitness, mindfulness, therapy, and nutrition partners through a single subscription.

What you will do

• Take full accountability for the health and performance of the LinkedIn channel, monitoring reach, engagement, and pipeline contribution.
• Develop and execute an integrated organic and paid LinkedIn strategy in partnership with the Paid Media team.
• Lead executive thought leadership by partnering with senior leaders to build authentic professional voices and influential platforms.
• Build and manage an ecosystem of external influencers and brand ambassadors within the HR and wellness industries.
• Drive the employee advocacy program using Sprout Social to amplify company content.
• Manage community engagement and the company's commenting strategy to build credibility with prospects and partners.

Requirements

• Deep expertise in B2B social media and LinkedIn strategy, acting as both a strategist and operator.
• Experience managing executives and thought leaders to develop their online presence.
• Fluent English proficiency for working with global teams and stakeholders.
• Strong analytical skills with proficiency in BI tools, spreadsheets, and AI-powered optimization.
• Must be based in Brazil to support the São Paulo-based Social Media team.

Culture & Benefits

• Free Gold+ hirify.global membership for the employee and up to three family members.
• Comprehensive emotional wellbeing program (WELLZ) with 52 therapy sessions per year.
• Full healthcare, dental, and life insurance coverage.
• Flexible First approach with hybrid/remote options and home office reimbursement.
• 100% paid parental leave and a flexible schedule aligned with team needs.
• Generous paid time off, including birthday holidays and tenure-based additional days.