Head of Performance Marketing (Gamedev)

TL;DR

Head of Performance Marketing (Gamedev): Lead Performance Marketing function including UA, ASO, and CRM teams driving growth for iconic mobile games with an accent on strategic vision, data-informed decisions, and cross-functional partnerships. Focus on building measurement frameworks, overseeing global media strategies, and leveraging AI for campaign optimization and lifecycle management.

London/Helsinki – hybrid. Role based in Helsinki or London; expected to travel regularly, especially if based in London. Most team members and stakeholders in Helsinki.

Company

hirify.global is a Helsinki-based games company behind hits like Clash of Clans, Brawl Stars, and Hay Day, with offices in San Francisco, Seoul, Shanghai, and London.

What you will do

• Shape strategic vision for Performance Marketing, aligning with company and game goals through cross-functional collaboration.
• Lead and develop teams in Performance Marketing, ASO, and CRM, fostering autonomy and growth.
• Build measurement frameworks, governance, and operational systems for high performance.
• Partner with Game Leads, Marketing, Data, Finance to drive data-informed, scalable strategies.
• Oversee global media strategy, CRM as growth lever, and AI integration for campaigns and automation.
• Push bold initiatives, manage risks, and empower team success.

Requirements

• Extensive leadership in performance marketing/media with track record in high-scale global teams.
• Deep knowledge of UA, product dynamics, data-driven strategy, and analytics.
• Portfolio experience managing marketing across multiple games at various lifecycle stages.
• Strong business acumen connecting marketing to commercial outcomes.
• Exceptional stakeholder management, diplomacy, and emotional intelligence.
• Player-first mindset and passion for games and building lasting systems.

Culture & Benefits

• Independent teams with freedom, trust, and focus on long-term quality.
• Competitive compensation, work environment, and resources for success.
• Relocation support for you and family/pets to Helsinki or London.
• No title chasing; recognition based on impact.
• Human-centric approach with accommodations for recruitment process.

Hiring process

• Apply via form at bottom of page.
• Team reviews and reaches out if suitable.