Head of Influencer Marketing

TL;DR

Head of Influencer Marketing: Own and scale influencer partnerships for a growth marketing agency serving crowdfunding and e-commerce clients, bridging authentic creator content with strategic business goals. With an accent on building frameworks, processes, and high-impact creator networks across TikTok, Instagram, and YouTube. Focus on leading full campaign lifecycles, driving measurable ROI through KPIs, and mentoring a growing team.

Location: Remote with full flexibility

Company

Dynamic growth marketing agency that has helped clients generate over $100M in trackable online revenue through performance-driven strategies.

What you will do

• Define and build the influencer marketing strategy, frameworks, processes, and creative standards from the ground up.
• Cultivate and nurture a network of high-impact creators across TikTok, Instagram, YouTube, and emerging platforms.
• Lead campaigns end-to-end: from strategy, briefs, negotiation, execution, to performance analysis and ROI reporting.
• Hire, coach, and mentor a team of influencer specialists to foster creativity and accountability.
• Monitor creator economy trends, algorithm changes, and monetization shifts to adapt strategies proactively.
• Establish KPIs and demonstrate how influencer activities drive business outcomes like awareness and conversions.

Requirements

• 4+ years in influencer marketing, with substantial agency experience across diverse clients and categories.
• Demonstrated success in high-impact, cross-platform campaigns delivering strategic results.
• Leadership experience mentoring teams or managing projects.
• Strategic analytical mindset to connect data to business results.
• Solid network of creator relationships and negotiation skills for authentic partnerships.
• Comfort with ambiguity and building new processes in a startup environment.

Culture & Benefits

• Full remote flexibility and international collaboration with diverse teams.
• Professional autonomy, growth opportunities, and marketing industry exposure.
• Support for professional development in a fast-paced startup setting.