Senior Content Manager - French Speaking (Igaming)

TL;DR

Senior Content Manager (French Speaking, Igaming): Drive revenue from existing customers by planning and executing personalized, AI-driven content across shopfronts, outbound campaigns, events, and sporting outcomes. Focus on site updates, promotional banners, content publishing, and optimizing user journeys for conversion and retention.

Location: Hybrid in London. Shifts required including afternoons/evenings (weekdays), weekends, and public holidays. Fluent in both French and English required.

Company

Europe’s leading betting and gaming operator with 5,000+ employees across 15 regulated markets, focused on responsible gaming and technological excellence.

What you will do

• Manage site updates, maintenance, local offers, promotions pages, and banners across brands and lobbies, adopting automated solutions.
• Plan, generate, and publish content across on-site channels in line with calendars, priorities, and marketing plans.
• Handle day-to-day management of on-site social content hub: writing, editing, publishing copy, images, and video to optimize conversion.
• Build end-to-end campaigns for customer retention, including translation/transcreation from English to French using AI tools.
• Ensure content compliance, QA, testing, personalization, and alignment with events and strategies.
• Analyze performance, optimize towards KPIs, track trends, and share insights with stakeholders.

Requirements

• Fluent in French and English (advanced written and verbal).
• 4+ years in site marketing and creating on-site messaging.
• Excellent attention to detail and strategic understanding of AI capabilities.
• Good knowledge of gaming industry (Casino and Sportsbook marketing).
• Creative thinking, proactivity, and ability to challenge status quo.
• Experience with Optimove (certification advantageous).

Culture & Benefits

• Hybrid working model allowing self-organization and focus on goals.
• Growth mindset: speed to delivery, fail fast, learn, and drive measurable growth.
• Team support, pride in delivery, measurement focus, ambition, and fun environment.
• Inclusive culture embracing diverse perspectives, equitable processes, and high engagement.
• Compliance-focused with accountability for GRC obligations.

Hiring process

• Skills-based evaluation regardless of background, age, gender, origin, religion, sexual orientation, neurodiversity, or disability.