Lifecycle Campaigns Intern (Marketing)

TL;DR

Lifecycle Campaigns Intern (Marketing): Executing campaigns and experiments to drive repeat borrowing, reactivation, and conversion with an accent on campaign setup and operational support. Focus on running A/B tests, performing UAT checks, and optimizing messaging for push, SMS, and in-app channels.

Location: Philippines

Company

hirify.global is a digital bank operating in the Philippines.

What you will do

• Set up ad hoc campaigns across push, SMS, and in-app channels.
• Configure targeting and filters based on provided instructions.
• Assist in setting up A/B tests and preparing campaign variants.
• Perform UAT checks and validate audiences to ensure error-free deployment.
• Draft message variations and suggest improvements based on performance data.

Requirements

• Current 3rd–4th year college student in Marketing, Business, Analytics, or a related field.
• Proficiency in Google Sheets or Excel.
• Strong attention to detail and ability to follow structured checklists.
• Ability to apply basic logic (if/else thinking) for targeting.
• Clear and concise written communication skills.