Engagement Planning Manager (Marketing)

TL;DR

Engagement Planning Manager (Marketing): Driving innovative customer engagement strategies and user-centric experiences for a global knowledge marketplace with an accent on segmentation, user journey optimization, and data-driven insights. Focus on building high-impact campaigns, optimizing customer lifetime value, and implementing automation to improve internal efficiencies.

Location: Hybrid: Must live within commutable distance of Milton Park, Abingdon (minimum 3 days per week in-person)

Company

A leading academic publishing and business intelligence corporation listed on the London Stock Exchange.

What you will do

• Lead customer-first initiatives, developing segmentation strategies and optimizing user journeys to drive goal completion.
• Own and manage the delivery of the engagement roadmap using agile methodologies.
• Define campaign success criteria, report on performance, and provide strategic recommendations to senior management.
• Identify and implement automation opportunities to increase internal efficiencies and reduce manual tasks.
• Conduct market research, customer surveys, and competitor analysis to improve user understanding.

Requirements

• Must be based in the UK and live within commutable distance of Abingdon.
• Expertise in digital user engagement channels, tactics, and customer-first marketing principles.
• Proven experience in email marketing and proficiency with tools such as Marketing Cloud.
• Experience planning and delivering business strategic activities that drive organizational growth.
• Strong project management skills and familiarity with agile ways of working.
• Ability to analyze complex customer data and present findings to diverse stakeholders.

Culture & Benefits

• Balanced hybrid working model with a flexible culture.
• 25 days annual leave plus a birthday day off and 3 additional discretionary holiday days.
• Company-funded single cover private medical insurance and pension scheme.
• 4 paid volunteering days per year.
• Share Match plan that provides two free shares for every share purchased.
• Employee assistance programme offering 24/7 well-being support.