Demand Generation Marketing Manager (SaaS)

TL;DR

Demand Generation Marketing Manager (SaaS): Developing and executing the end-to-end demand generation strategy for the Korean market with an accent on B2B pipeline creation and localization of global campaigns. Focus on multi-channel campaign execution, ABM, and aligning marketing efforts with sales leadership to drive revenue growth.

Location: Based in Seoul, Korea

Company

Global software company bridging the physical and digital worlds to help enterprises improve operations and create better products.

What you will do

• Own and drive the end-to-end demand generation strategy and execution for the Korean market.
• Adapt and localize global campaigns to fit local market dynamics, buyer behavior, and industry priorities.
• Execute integrated multi-channel marketing plans including digital marketing, ABM, email automation, and events.
• Partner with Sales and Inside Sales teams to drive pipeline creation and revenue growth.
• Manage the local marketing budget with a performance-driven mindset to ensure ROI.
• Analyze and report campaign performance, continuously optimizing tactics based on data insights.

Requirements

• 7–10+ years of experience in demand generation, digital marketing, or field marketing.
• Proven track record in B2B marketing, ideally within technology, SaaS, or industrial sectors.
• Fluent in Korean and English (mandatory).
• Experience with marketing digital tools such as Eloqua, Salesforce, 6sense, Qlik, or Power BI.
• Ability to plan and execute large-scale flagship B2B marketing events.
• Experience working in international or matrix organizations.

Culture & Benefits

• Work within a leading international growth marketing organization.
• Collaborative environment with cross-functional interaction across sales and global teams.
• Corporate culture that encourages exploring, learning, and professional growth.
• Commitment to diversity, equity, and inclusion.