Manager, Social Media

TL;DR

Manager, Social Media (Sports): Lead strategy, planning, and execution of social media for hirify.global New York and Sports Illustrated Stadium with an accent on fan engagement, content performance, and revenue-driving initiatives. Focus on developing unified content ecosystems, matchday coverage, event promotion, and analytics-driven optimizations across platforms like Instagram, TikTok, and X.

Harrison, New Jersey. Availability to work nights, weekends, holidays; travel 10-20% required.

$63,120 - $94,680 + cash incentives

Company

MLS team owned by hirify.global GmbH, competing since 1996 with home matches at Sports Illustrated Stadium in Harrison, NJ, and operating a top youth soccer academy.

What you will do

• Develop and manage unified social media strategy for RBNY and stadium channels aligned with brand, engagement, and revenue goals.
• Oversee content planning, scheduling, and publishing across Instagram, X, Facebook, TikTok, Threads.
• Lead matchday workflows, real-time updates, and stadium event coverage.
• Conceptualize recurring series, campaigns, and fan engagement initiatives.
• Track performance analytics, generate insights, and benchmark against peers.
• Collaborate with marketing, partnerships, and creative teams for cohesive execution.

Requirements

• 4–7 years in social media, digital content, sports marketing.
• Experience managing brand/team social accounts, preferably sports/entertainment.
• Strong understanding of major platforms and analytics tools.
• Availability for non-traditional hours, nights, weekends, holidays; travel 10-20%.
• Demonstrated ability to link social efforts to business outcomes like ticket sales.
• Bachelor’s degree required.

Culture & Benefits

• Comprehensive benefits: medical/dental insurance, 401(k), flexible spending accounts, tuition reimbursement, life insurance, paid time-off.
• Fast-paced environment with cross-functional collaboration.
• Focus on fan-first content and community building.