Head of CRM (iGaming)

📌 Head of CRM (iGaming)
📍Location: Remote / Cape Town (Hybrid)
🕒Type: Full-Time
🗣Required Languages: Russian or Ukrainian — Fluent, English — B2+

About the Company:
We are a licensed online betting and casino operator in South Africa, developing a premium entertainment platform focused on VIP players and users who value speed, security, and high-quality service.
About the Role:
We are looking for an experienced Head of CRM to build and lead the CRM function for a growing iGaming business in South Africa.

What You’ll Do:
- Own and execute CRM strategy (retention, reactivation, LTV growth)
- Build player lifecycle communications and automated flows
- Optimize segmentation and bonus strategy
- Analyze performance (retention, ARPU, churn)
- Build and scale CRM team and processes

Requirements:
- 3–5+ years in CRM / Retention in iGaming or betting
- Experience leading CRM function or team
- Strong data-driven mindset
- Deep understanding of player lifecycle, LTV, retention, and segmentation

Tools:
- Solitics / Optimove / Customer.io
- Google Analytics, Metabase
- SQL
- SoftSwiss

📩 To Apply:
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Owner: Karin