Head of Product (DTC E-commerce)

TL;DR

Head of Product (DTC E-commerce): Define and own multi-quarter product vision and roadmap for core hair tools portfolio and new opportunities with an accent on customer research, competitive analysis, and supplier management. Focus on launching new products, optimizing existing ones through experiments, and building repeatable development processes.

Location: Chile / Remote-first with global flexibility

Company

Fast-growing DTC e-commerce business focused on hair tools and consumer physical products.

What you will do

• Define and own the multi-quarter product vision and roadmap
• Conduct customer research, competitive analysis, and market validation
• Source, evaluate, and develop new products through suppliers and manage full lifecycle
• Improve existing products based on feedback, returns, reviews, and NPS
• Design, run, and iterate experiments with clear hypotheses and metrics
• Collaborate with marketing, operations, and partners for alignment and execution
• Build and implement a structured product development process

Requirements

• 4+ years in Product, Category, or Brand Management in DTC e-commerce, beauty, haircare, or related
• Proven track record of launching consumer products and running lean experiments
• Strong customer insight skills including interviews, surveys, and feedback synthesis
• Analytical expertise to interpret data, track KPIs, and make decisions
• Experience collaborating with performance marketing teams
• High bias for action, structured approach, and excellent communication

Nice to have

• Experience with older or accessibility-focused customer segments
• Knowledge of hair tools, beauty devices, or assistive products
• Working with Asian manufacturers (e.g., China)
• Familiarity with reviews, NPS, and customer feedback systems
• Exposure to performance marketing, CRO, or growth teams

Culture & Benefits

• Full ownership and autonomy over product strategy
• High impact role influencing revenue and growth
• Remote-first with global flexibility
• Collaborative, fast-paced, experimental environment
• Opportunity to build and lead a small product team
• Cross-functional strategic exposure