Head of Product (DTC E-commerce)

TL;DR

Head of Product (DTC E-commerce): Define and own the multi-quarter product vision and roadmap, focusing on core hair tools portfolio and new product opportunities with an accent on customer research, competitive analysis, and supplier management. Focus on launching new products from concept to market, optimizing existing ones based on feedback, and building a structured product development process.

Location: United States, remote-first

Company

Fast-growing DTC e-commerce business focused on beauty, haircare, and personal care products.

What you will do

• Define and own the multi-quarter product vision and roadmap
• Conduct customer research, competitive analysis, and market validation
• Source, evaluate, and launch new products through suppliers and manufacturers
• Improve existing products using feedback, returns, reviews, and NPS
• Design, run, and iterate product experiments with clear metrics
• Collaborate with marketing, operations, and external partners for execution
• Build and implement a flexible product development process, leading a small team as scaling

Requirements

• 4+ years in Product, Category, or Brand Management in DTC e-commerce, consumer physical products, beauty, haircare, or related
• Proven track record of launching products and running lean experiments
• Strong customer insight skills from interviews, surveys, and feedback
• Analytical expertise to interpret data, track KPIs, and make decisions
• Experience with marketing teams, especially performance marketing
• High bias for action, structured approach, and end-to-end decision-making
• Excellent communication to explain trade-offs

Nice to have

• Experience with older or accessibility-focused customers
• Knowledge of hair tools, beauty devices, or assistive products
• Working with Asian manufacturers (e.g., China)
• Familiarity with reviews, NPS, and feedback systems
• Exposure to performance marketing, CRO, or growth teams

Culture & Benefits

• Full ownership and autonomy over product strategy
• Remote-first with global flexibility
• High impact on revenue, customer satisfaction, and growth
• Collaborative, fast-paced, experimental environment
• Opportunity to build and lead a product team
• Cross-functional strategic exposure