Director of Shopify (DTC)

TL;DR

Director of Shopify (DTC): Own and scale the Shopify channel end-to-end as a major revenue driver in a performance-driven DTC environment with an accent on technical management, CRO, analytics, and lifecycle marketing. Focus on optimizing conversion funnels, launching products rapidly, building dashboards, and leading a specialized team for long-term profitability.

Location: Nigeria, fully remote with flexible scheduling aligned to PST

Company

Fast-growing DTC brand in supplements and health/wellness.

What you will do

• Own and scale Shopify channel, driving revenue, CVR, AOV, and LTV.
• Manage Shopify ecosystem including themes, integrations, and site performance.
• Lead product launches with optimized pages, bundles, subscriptions, and merchandising.
• Drive CRO through A/B testing, funnel optimization, and experimentation.
• Build analytics dashboards for performance tracking and attribution.
• Execute lifecycle marketing strategies using email/SMS for retention and growth.
• Collaborate cross-functionally and establish scalable processes.
• Build, mentor, and lead a Shopify team.

Requirements

• Proven experience scaling Shopify stores in DTC brands with impact on revenue, CVR, AOV, LTV, retention.
• Strong expertise in Shopify: themes, Liquid, apps, integrations.
• Advanced analytics, CRO, A/B testing, dashboard building.
• Deep experience with Klaviyo for lifecycle marketing, segmentation, automation.
• Tracking, attribution, pixel implementation across channels.
• Experience in supplements, health/wellness preferred.
• Cross-functional collaboration, intrapreneurial mindset, leadership readiness.

Culture & Benefits

• Competitive salary with performance incentives.
• Fully remote with PST-aligned flexible scheduling.
• High ownership in scaling DTC channel.
• Career growth in entrepreneurial environment.
• Cross-functional leadership exposure.
• Tools and resources for learning.