Director of Shopify (DTC)

TL;DR

Director of Shopify (DTC): Own and scale the Shopify channel end-to-end as a major revenue driver in a performance-driven DTC environment with an accent on technical expertise, data analytics, CRO, and lifecycle marketing. Focus on optimizing conversion funnels, building analytics dashboards, launching products rapidly, and leading a specialized team as the channel expands.

Location: Italy, fully remote with flexible scheduling aligned to PST

Company

Fast-growing DTC brand in supplements, health/wellness, or regulated categories seeking to build a scalable e-commerce engine.

What you will do

• Own and scale the Shopify channel end-to-end, driving revenue growth, CVR, AOV, and LTV.
• Manage Shopify ecosystem including themes, integrations, site performance, and technical infrastructure.
• Lead rapid product launches with optimized pages, bundles, subscriptions, and merchandising.
• Drive CRO through A/B testing, funnel optimization, and data-driven experimentation.
• Build analytics dashboards for performance tracking across traffic, conversion, retention, and unit economics.
• Develop lifecycle marketing strategies (email/SMS) to improve retention and subscriptions.
• Collaborate cross-functionally and establish scalable processes, SOPs, and best practices.
• Build, mentor, and lead a high-performing Shopify team.

Requirements

• Proven experience scaling Shopify stores in DTC brands with impact on revenue, CVR, AOV, LTV, and retention.
• Strong expertise in Shopify, including themes, Liquid, apps, integrations, and platform capabilities.
• Advanced skills in analytics, CRO, A/B testing, performance optimization, and building dashboards.
• Deep experience with lifecycle marketing tools like Klaviyo for segmentation, automation, and attribution.
• Solid understanding of tracking, attribution, and pixel/event implementation across paid channels.
• Experience in supplements, health/wellness, or regulated DTC categories highly preferred.
• Strong cross-functional collaboration, intrapreneurial mindset, ownership, and leadership readiness.

Culture & Benefits

• Competitive salary with performance-based incentives.
• Fully remote with flexible scheduling aligned to PST.
• Strong ownership, visibility, and opportunity to build high-growth DTC channel.
• Career growth in fast-paced, entrepreneurial environment.
• Cross-functional leadership exposure and strategic decision-making.
• Access to tools, resources, and support for continuous learning.