Mobile Games Ads Creative Director

TL;DR

Mobile Games Ads Creative Director: Lead the creative vision and execution of high-impact video advertising campaigns for mobile games with an accent on performance-driven formats like gameplay edits and cinematic trailers. Focus on analyzing metrics such as hook rates and conversions, managing production pipelines, and iterating concepts to optimize installs and engagement.

Location: Nigeria, Remote

Company

High-growth mobile game studio with global reach and innovative team culture.

What you will do

• Define and execute creative strategies for diverse video ad formats including gameplay edits, trailers, and experimental concepts
• Lead a team of video editors to deliver high-volume, high-quality creative assets
• Collaborate with user acquisition teams to analyze performance metrics and refine campaigns
• Monitor industry trends on platforms like TikTok and Meta, and conduct competitive analysis
• Ensure brand consistency while experimenting within short-form video constraints

Requirements

• 5+ years in mobile gaming, performance marketing, or digital advertising agencies
• Proven track record of ad creatives driving installs and campaign performance
• Strong understanding of short-form video dynamics, especially initial hooks
• Proficiency with Adobe After Effects and Premiere Pro; Unity or Unreal familiarity a plus
• Ability to balance data insights with creative risks
• Excellent leadership, communication, and project management in fast-paced environments

Culture & Benefits

• Competitive salary aligned with experience and performance
• Flexible remote-friendly work environment
• Comprehensive health and wellness benefits
• Access to cutting-edge creative tools and resources
• Collaborative culture focused on experimentation and impact