Mobile Games Ads Creative Director

TL;DR

Mobile Games Ads Creative Director: Lead the creative vision and execution of high-impact video advertising campaigns for mobile games with an accent on performance-driven formats and data-informed iteration. Focus on defining strategies, managing production pipelines, and optimizing creatives based on metrics like hook rates, retention, and conversions.

Location: Remote in Colombia

Company

High-growth mobile game studio with global reach and a collaborative, innovative team culture.

What you will do

• Define and execute creative strategies for video ads including gameplay edits, trailers, and experimental formats.
• Lead a team of video editors to deliver high-quality, high-volume creative assets.
• Collaborate with user acquisition teams to analyze performance metrics and refine campaigns.
• Monitor industry trends on platforms like TikTok and Meta, and conduct competitive analysis.
• Ensure brand consistency while experimenting within short-form video constraints.

Requirements

• 5+ years in mobile gaming, performance marketing, or digital advertising agencies
• Proven track record of ad creatives driving installs and performance results
• Strong understanding of short-form video dynamics and user attention capture
• Proficiency with Adobe After Effects and Premiere Pro; Unity or Unreal familiarity is a plus
• Ability to balance data insights with creative risks
• Excellent leadership, communication, and project management skills

Culture & Benefits

• Competitive salary aligned with experience and performance
• Flexible remote-friendly work environment
• Comprehensive health and wellness benefits
• Access to cutting-edge creative tools and resources
• Opportunity to impact growth on a high-scale mobile game