Mobile Games Ads Creative Director

TL;DR

Mobile Games Ads Creative Director (Performance Marketing): Lead the creative vision and execution of high-impact video advertising campaigns for mobile games with an accent on storytelling, data-driven optimization, and innovative ad formats. Focus on defining strategies, managing production pipelines, analyzing performance metrics, and iterating concepts to drive installs and engagement.

Location: Denmark (Remote)

Company

High-growth mobile game studio with global reach and a collaborative, innovative team culture.

What you will do

• Define and execute comprehensive creative strategies for video ads across formats like gameplay edits, trailers, and experimental concepts
• Lead a team of video editors to deliver high-quality, high-volume creative assets
• Collaborate with user acquisition teams to analyze metrics (hook rates, retention, conversion) and optimize campaigns
• Monitor industry trends on platforms like TikTok and Meta, plus conduct competitive analysis
• Ensure brand consistency while experimenting within short-form video constraints

Requirements

• 5+ years in mobile gaming, performance marketing, or digital advertising agencies
• Proven track record of ad creatives driving measurable results like increased installs
• Strong understanding of short-form video dynamics, especially the first few seconds
• Proficiency with Adobe After Effects and Premiere Pro; Unity or Unreal familiarity a plus
• Ability to balance data insights with creative instincts in a fast-paced environment
• Excellent leadership, communication, and project management skills

Culture & Benefits

• Competitive salary package aligned with experience and performance
• Flexible remote-friendly work environment
• Comprehensive health and wellness benefits
• Access to cutting-edge tools and resources for creative production
• Opportunity to impact growth on a high-growth mobile game