Mobile Games Ads Creative Director (Performance Marketing)

TL;DR

Mobile Games Ads Creative Director (Performance Marketing): Lead creative vision and execution of video advertising campaigns for mobile games with an accent on data-driven storytelling, diverse ad formats, and performance optimization. Focus on managing production pipelines, analyzing metrics like hook rates and conversions, and iterating concepts to drive installs and engagement.

Location: Remote in Slovenia

Company

High-growth mobile game studio with global reach and innovative team culture.

What you will do

• Define and execute creative strategy for video ads including gameplay edits, trailers, and experimental formats
• Lead team of video editors to deliver high-volume, high-quality creative assets
• Collaborate with user acquisition teams to analyze performance metrics and optimize campaigns
• Monitor industry trends on platforms like TikTok and Meta, plus conduct competitive analysis
• Ensure brand consistency while experimenting within short-form video constraints

Requirements

• 5+ years in mobile gaming, performance marketing, or digital ad agencies
• Proven track record of ad creatives driving installs and campaign results
• Strong grasp of short-form video dynamics, especially initial hooks
• Proficiency in Adobe After Effects and Premiere Pro; Unity/Unreal a plus
• Balance of data analysis and creative risk-taking
• Excellent leadership, communication, and project management in fast-paced settings

Culture & Benefits

• Competitive salary based on experience and performance
• Flexible remote-friendly work environment
• Comprehensive health and wellness benefits
• Work on high-growth mobile game with global audience
• Access to cutting-edge creative tools and resources
• Collaborative culture emphasizing experimentation and impact