Head of Product (DTC E-commerce)

TL;DR

Head of Product (DTC E-commerce): Define and own multi-quarter product vision and roadmap for core hair tools portfolio and new opportunities with an accent on customer research, competitive analysis, and supplier management. Focus on launching new products, optimizing existing ones through experiments, and building scalable product development processes.

Location: Germany / Remote-first with global flexibility

Company

Fast-growing DTC e-commerce business focused on beauty, haircare, and personal care products.

What you will do

• Define and own the multi-quarter product vision and roadmap, expanding beyond a single hero product
• Conduct customer research, competitive analysis, and market validation to inform decisions
• Source, evaluate, and launch new products through suppliers and manufacturers
• Improve existing products based on feedback, returns, reviews, and NPS
• Design, run, and iterate product experiments with clear hypotheses and metrics
• Collaborate with marketing, operations, and partners for alignment and execution
• Build a structured product development process and lead a small team as the business scales

Requirements

• 4+ years in Product, Category, or Brand Management in DTC e-commerce, consumer physical products, beauty, haircare, or related
• Proven track record of launching products from concept to market and running lean experiments
• Strong customer insight skills including interviews, surveys, and feedback synthesis
• Analytical expertise to interpret data, track KPIs, and make data-informed decisions
• Experience collaborating with performance marketing teams for product-market fit
• High bias for action, structured approach, attention to detail, and end-to-end decision-making
• Excellent communication skills to explain trade-offs and rationale

Nice to have

• Experience with older or accessibility-focused customer segments
• Knowledge of hair tools, beauty devices, or assistive products
• Working with Asian manufacturers (e.g., China)
• Familiarity with reviews, NPS, and customer feedback systems
• Exposure to performance marketing, CRO, or growth teams

Culture & Benefits

• Full ownership and autonomy over product strategy and execution
• High impact role influencing revenue, customer satisfaction, and growth
• Remote-first setup with global flexibility
• Collaborative, fast-paced, experimental environment
• Opportunity to build and lead a small product team
• Cross-functional strategic decisions and leadership exposure