Mobile Games Ads Creative Director

TL;DR

Mobile Games Ads Creative Director (Performance Marketing): Lead creative vision and execution of video advertising campaigns for mobile games with an accent on data-driven formats like gameplay edits, trailers, and experimental concepts. Focus on analyzing metrics such as hook rates, retention, and installs to iterate and optimize performance across platforms like TikTok and Meta.

Location: Mexico / Remote

Company

High-growth mobile game studio with global reach and innovative team culture.

What you will do

• Define and execute comprehensive creative strategy for diverse video ad formats including gameplay, cinematics, and user-generated content
• Lead team of video editors to deliver high-quality, high-volume creative assets
• Collaborate with user acquisition teams to analyze performance metrics and refine campaigns
• Monitor industry trends and conduct competitive analysis to identify opportunities
• Ensure brand consistency while experimenting within short-form video constraints

Requirements

• 5+ years in mobile gaming, performance marketing, or digital advertising agency
• Proven track record of ad creatives driving installs and campaign performance
• Strong understanding of short-form video dynamics and user attention capture
• Proficiency with Adobe After Effects, Premiere Pro; Unity/Unreal familiarity a plus
• Ability to balance data insights with creative risks
• Excellent leadership, communication, and project management skills

Culture & Benefits

• Competitive salary aligned with experience
• Flexible remote-friendly work environment
• Comprehensive health and wellness benefits
• Access to cutting-edge creative tools and resources
• Collaborative culture focused on experimentation and impact