Mobile Games Ads Creative Director (Gamedev)

TL;DR

Mobile Games Ads Creative Director (Gamedev): Lead the creative vision and execution of high-impact video advertising campaigns for a mobile game with an accent on performance-driven formats like gameplay edits and cinematic trailers. Focus on defining strategy, managing production pipeline, analyzing metrics such as hook rates and conversions, and iterating concepts for optimal campaign results.

Location: Romania, Remote

Company

High-growth mobile game studio with global reach and innovative team culture.

What you will do

• Define and execute creative strategy for diverse video ad formats including gameplay edits, trailers, and experimental concepts
• Lead and manage a team of video editors to deliver high-volume, high-quality assets
• Collaborate with user acquisition teams to analyze performance metrics and optimize campaigns
• Monitor industry trends on platforms like TikTok and Meta, plus conduct competitive analysis
• Ensure brand consistency while experimenting within short-form video constraints

Requirements

• 5+ years in mobile gaming, performance marketing, or digital ad agencies
• Proven track record of ad creatives driving installs and performance
• Strong grasp of short-form video dynamics, especially hooks in first seconds
• Proficiency in Adobe After Effects and Premiere Pro; Unity/Unreal a plus
• Balance data insights with creative risks, plus leadership and project management skills

Culture & Benefits

• Competitive salary aligned with experience
• Flexible remote-friendly work environment
• Comprehensive health and wellness benefits
• Access to cutting-edge creative tools and resources
• Collaborative culture focused on experimentation and impact