Mobile Games Ads Creative Director

TL;DR

Mobile Games Ads Creative Director (Mobile Games): Lead creative vision and execution of high-impact video advertising campaigns for mobile games with an accent on performance-driven formats like gameplay edits and cinematic trailers. Focus on defining strategy, managing production pipelines, analyzing metrics such as hook rates and conversions, and iterating for optimal campaign results.

Location: Remote in Croatia

Company

High-growth mobile game studio with global reach and innovative team culture.

What you will do

• Define and execute comprehensive creative strategy for diverse video ad formats including gameplay edits, trailers, and experimental concepts
• Lead and manage a team of video editors to deliver high-quality, high-volume creative assets
• Collaborate with user acquisition teams to analyze performance metrics and optimize campaigns
• Monitor industry trends on platforms like TikTok and Meta, and conduct competitive analysis
• Ensure brand consistency while experimenting within short-form video constraints

Requirements

• 5+ years in mobile gaming, performance marketing, or digital advertising agencies
• Proven track record of ad creatives driving installs and performance results
• Strong understanding of short-form video dynamics, especially first-second hooks
• Proficiency with Adobe After Effects and Premiere Pro
• Ability to balance data insights with creative risks
• Excellent leadership, communication, and project management skills

Culture & Benefits

• Competitive salary aligned with experience
• Flexible remote-friendly work environment
• Comprehensive health and wellness benefits
• Access to cutting-edge creative tools and resources
• Collaborative culture focused on experimentation and impact