Mobile Games Ads Creative Director (Gamedev)

TL;DR

Mobile Games Ads Creative Director (Gamedev): Lead the creative vision and execution of high-impact video advertising campaigns for mobile games with an accent on performance-driven formats like gameplay edits and cinematic trailers. Focus on managing production pipelines, analyzing metrics such as hook rates and conversions, and iterating concepts to optimize installs and engagement.

Location: Remote in United States

Company

High-growth mobile game studio with global reach and innovative team culture.

What you will do

• Define and execute comprehensive creative strategies for diverse video ad formats including gameplay edits, trailers, and experimental concepts.
• Lead and manage a team of video editors to deliver high-quality, high-volume creative assets.
• Collaborate with user acquisition teams to analyze performance metrics and refine campaigns.
• Monitor industry trends on platforms like TikTok and Meta, and conduct competitive analysis.
• Ensure brand consistency while experimenting within short-form video constraints.

Requirements

• 5+ years in mobile gaming, performance marketing, or digital advertising agencies
• Proven track record of ad creatives driving measurable results like increased installs.
• Strong understanding of short-form video dynamics, especially the first few seconds.
• Proficiency with Adobe After Effects and Premiere Pro; familiarity with Unity or Unreal a plus.
• Ability to balance data insights with creative instincts in fast-paced environments.
• Excellent leadership, communication, and project management skills.

Culture & Benefits

• Competitive salary aligned with experience and performance.
• Flexible remote-friendly work environment.
• Comprehensive health and wellness benefits.
• Access to cutting-edge creative tools and resources.
• Collaborative culture focused on experimentation and impact.