Mobile Games Ads Creative Director

TL;DR

Mobile Games Ads Creative Director (Performance Marketing): Lead creative vision and execution of high-impact video ad campaigns for mobile games with an accent on storytelling, data-driven optimization, and production pipelines. Focus on defining strategies for diverse formats, analyzing metrics like hook rates and conversions, and iterating concepts for maximum installs and engagement.

Location: Netherlands (Remote)

Company

High-growth mobile game studio with global reach and innovative team culture.

What you will do

• Define and execute creative strategy for video ads including gameplay edits, trailers, and experimental formats.
• Lead team of video editors to deliver high-volume, high-quality assets.
• Collaborate with user acquisition teams to analyze performance metrics and optimize campaigns.
• Monitor trends on platforms like TikTok and Meta, plus conduct competitive analysis.
• Ensure brand consistency while experimenting within short-form video constraints.

Requirements

• 5+ years in mobile gaming, performance marketing, or digital ad agencies.
• Proven track record of ad creatives driving installs and performance.
• Strong grasp of short-form video dynamics, especially initial hooks.
• Proficiency in Adobe After Effects and Premiere Pro; Unity/Unreal a plus.
• Balance of data insights, creative instincts, leadership, and project management skills.

Culture & Benefits

• Competitive salary aligned with experience.
• Flexible remote-friendly work environment.
• Comprehensive health and wellness benefits.
• Access to cutting-edge creative tools and resources.
• Collaborative culture focused on experimentation and impact.