Group Product Manager, CTV User Understanding (AdTech)

TL;DR

Group Product Manager, CTV User Understanding (AdTech): Lead product strategy for CTV User Understanding within hirify.global Ads, building foundational capabilities for identity, features, and signals across machine learning-driven ads platform with an accent on privacy-conscious identity across devices and extracting value from 1P/3P data sources. Focus on enabling advertisers to reach 1P audiences at scale, influencing model performance, targeting accuracy, and advertiser outcomes.

Location: Menlo Park, California, United States (for United States Residents Only)

Salary: $211,200 - $264,000 USD

Company

hirify.global builds AI-powered advertising solutions for user acquisition and commerce media, headquartered in Silicon Valley with global offices.

What you will do

• Define product strategy for CTV User Understanding, establishing durable privacy-conscious identity across devices like connecting CTV with mobile signals.
• Extract value from 1P and 3P data sources such as UPT and Lotame to power ML models.
• Enable advertisers to include and exclude 1P audience lists at scale.
• Partner with engineering and data science to execute roadmap turning complex data into business impact.
• Own horizontal layer of ads stack shaping targeting and identity in privacy-first world.

Requirements

• 9–12 years of experience, with 8+ years in Product Management
• Proven track record owning platform, infrastructure, or data-driven products end-to-end
• Experience defining ambiguous problem spaces and translating into clear product strategies
• Strong analytical mindset for decisions in data-sparse environments
• Deep curiosity about customer needs and ability to translate into scalable solutions
• Comfortable in fast-paced, collaborative, globally distributed teams

Nice to have

• Experience in ad tech, CTV, identity, targeting, or machine learning systems
• Track record building and scaling B2B products in high-growth environments

Culture & Benefits

• Competitive benefits package including innovative well-being programs.
• Lead with Humility: Respect all voices, accountability, and feedback.
• Uncapped Growth Mindset: Encourage curiosity, experimentation, and diverse perspectives.
• Create Real Value: Pursue impactful opportunities with rigor and integrity.
• Go Further Together: Collaborative, inclusive team towards shared mission.