Product Manager - Ad Revenue Optimization, Monetization and Media Ecosystem (Ad Tech)

TL;DR

Product Manager - Ad Revenue Optimization (Ad Tech): Develop monetization strategy and execute product roadmap to grow ad revenue across web and app properties with an accent on yield optimization, programmatic integrations, and premium user experience. Focus on analyzing KPIs like eCPM and fill rates, implementing native ad formats, and adapting to privacy regulations and AI-driven opportunities.

Location: Required to locate in Taiwan. Flexible-hybrid approach with occasional on-site work sessions or events.

Company

hirify.global Taiwan builds an interconnected media ecosystem across Homepage, News, Sports, Finance, TV, Mail, Search, leveraging global resources and local insights for user engagement.

What you will do

• Develop monetization strategy and execute roadmap to grow ad revenue across web and app properties.
• Drive yield optimization via A/B testing on ad placements, formats, and density.
• Analyze monetization datasets and KPIs like eCPM, fill rate, CTR, viewability for actionable insights.
• Oversee integration of programmatic stacks including ad servers, header bidding, open bidding.
• Design innovative native ad formats that blend with content for high engagement.
• Adapt strategies to industry standards, privacy regulations for sustained revenue growth.

Requirements

• Required to locate in Taiwan.
• Bachelor’s degree required; Master’s in Computer Science or related preferred.
• 5+ years in Product Management for digital products across desktop/mobile web & app.
• 3+ years specialized in Ad Tech and monetization, balancing yield and UX.
• Understanding of programmatic landscape: SSPs, DSPs, RTB protocols.
• Hands-on with Google Ad Manager; advanced quantitative skills for revenue models and KPIs.
• Strong focus on AI-driven products and yield efficiency optimization.

Nice to have

• Familiarity with advertiser media buying workflows and campaign trafficking.
• Knowledge of contextual/behavioral advertising trends and privacy compliance.

Culture & Benefits

• High flexibility around employee location and hybrid working.
• Occasional on-site work sessions, team-building, or in-person events with advance notice.
• Equal opportunity workplace committed to accessibility and accommodations.