обновлено 5 дней назад
Product Manager (Ad Tech & Monetization)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Product Manager (Ad Tech & Monetization) (Programmatic Advertising): Driving ad revenue growth across Yahoo Taiwan’s web and app properties with an accent on yield optimization, programmatic advertising, and user experience. Focus on optimizing GAM, SSP/DSP, header bidding, open bidding, and RTB ecosystems, using experimentation and AI-driven ad technologies to shape scalable monetization strategies.
Location: Taiwan; must be based in Taiwan
Company
operates a global portfolio of digital products, while Advertising provides data-driven omnichannel advertising solutions; Taiwan runs a broad media ecosystem including news, sports, finance, mail, search, and other properties.
What you will do
- Own the ad monetization strategy and product roadmap across Taiwan’s web and app properties.
- Drive yield optimization through pricing, demand diversification, inventory allocation, and A/B testing while balancing eCPM, fill rate, viewability, and user experience.
- Lead optimization of the programmatic advertising ecosystem, including GAM, SSP/DSP integrations, header bidding, open bidding, and RTB.
- Use monetization data and experimentation to identify revenue opportunities, forecast impact, and define product priorities.
- Partner with Engineering, Data, Sales, Marketing, Design, and external Ad Tech partners to launch and optimize advertising products and formats.
- Adapt monetization strategies to privacy, identity, first-party data, AI, and changes in the programmatic advertising landscape.
Requirements
- 5+ years of hands-on experience in Ad Tech, programmatic advertising, and publisher monetization, with a track record of driving ad revenue growth.
- Strong expertise in GAM, SSP/DSP/RTB, header bidding such as Prebid, and programmatic deal models including PMP, PD, and PG.
- Experience with yield optimization using eCPM, fill rate, viewability, pricing, demand diversification, and experimentation.
- Product management experience defining priorities, driving roadmaps, and collaborating with Engineering, Data, Sales, and external partners.
- Strong analytical and business acumen, including the ability to translate monetization data and market trends into product and revenue strategies.
- Professional fluency in Mandarin and English, a bachelor’s degree, and the ability to be based in Taiwan are required.
Nice to have
- Experience with media buying, ad operations, campaign trafficking, and reporting.
- Familiarity with contextual and behavioral advertising, identity solutions, and privacy trends.
Culture & Benefits
- Flexible-hybrid work approach with a high degree of flexibility around employee location and office attendance.
- Occasional onsite work sessions, team-building activities, or other in-person events may be required with advance notice.
- Equal opportunity and accessibility support during the hiring process and employment.
Будьте осторожны: если работодатель просит войти в их систему, используя iCloud/Google, прислать код/пароль, запустить код/ПО, не делайте этого - это мошенники. Обязательно жмите "Пожаловаться" или пишите в поддержку. Подробнее в гайде →
Похожие вакансии
4 дня назад
Senior Retargeting Product Manager (Taiwan)
5 дней назад
Senior Product Manager (Ad Cloud Platform)
3 дня назад
Senior Product Manager (AdTech)
170 000 - 185 000$
4 дня назад
Senior Product Manager (Ad Tech)
145 000 - 170 000$
4 дня назад
Product Manager (Mobile Adtech)
5 дней назад