Customer Growth Marketing Manager (Benelux)

TL;DR

Customer Growth Marketing Manager (Benelux): Developing and executing strategies to activate and engage existing customers in the Benelux region with an accent on generating sales-ready meetings for Sales and Account Management. Focus on building long-term customer marketing engines, including advocacy, lifecycle engagement, and community initiatives, to drive retention, expansion, and brand affinity.

Location: Hybrid in Amsterdam, Netherlands. Flexibility to work from home in the Netherlands.

Salary: €60,000 - €70,000 per year

Company

hirify.global is a leading Talent Management Suite designed to empower HR & People teams across the entire employee journey.

What you will do

• Develop and execute commercially focused customer activation campaigns.
• Build multichannel campaigns (email, in-app, webinars, events) with clear CTAs.
• Actively collaborate with Account Management to initiate upsell and cross-sell conversations.
• Coordinate customer webinars, use-case sessions, and events with conversion goals.
• Set up and expand customer advocacy (case studies, quotes, testimonials).
• Design lifecycle programs to optimize onboarding and feature adoption.

Requirements

• 5+ years of experience in B2B SaaS customer, lifecycle, or revenue marketing.
• Proven experience with campaigns that generated meetings and pipeline.
• Strong commercial mindset combined with customer-centric thinking.
• Excellent content and communication skills (written and verbal).
• Fluent Dutch (C1+) and English.
• Experience with HubSpot or similar marketing automation tools.
• Self-starter, accountable, and comfortable owning results.

Nice to have

• Intercom, Planhat, Mixpanel experience.

Culture & Benefits

• Flexibility to work from home in the Netherlands and from our canal-side office in Amsterdam.
• A chance to be part of and shape one of the most ambitious scale-ups in Europe.
• Work in a diverse and multicultural team.
• €1,500 annual training budget plus internal training.
• Pension plan, travel reimbursement, and wellness perks.
• 28 paid holiday days + 2 additional days to relax in 2026.
• Work from anywhere for 4 weeks/year.