Senior Web Strategist (Legaltech)

TL;DR

Senior Web Strategist (Legaltech): Owns the strategy and execution of hirify.global's global web presence across multiple regions, driving a consistent brand story while enabling local relevance. Focus on high-impact initiatives including microsites, website sections, and campaign landing pages, collaborating cross-functionally with Design, Dev, Growth, Content, CRO, and PMM teams.

Location: Hybrid work environment, with expectation for local hirify.globalns (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.

Salary: $109,700 to $129,000 to $148,300 CAD.

Company

hirify.global is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

What you will do

• Lead the strategy and execution of GTM campaigns across multi-region marketing web properties (US, Canada, UK, Australia) to serve as high-performing demand generation engines.
• Own regional web strategy — balancing a unified global narrative with locally relevant messaging, offers, and audience segmentation.
• Partner closely with the CRO Manager to develop and prioritize test hypotheses, execute iterative experiments, and synthesize findings into actionable web strategy improvements.
• Partner with the SEO agency and in-house SEO/Content team to execute technical SEO across all regions.
• Define and own regional web KPIs, delivering actionable reporting to leadership and stakeholders.

Requirements

• 6+ years of experience in web strategy, growth marketing, or demand generation, ideally in SaaS or B2B environments.
• Demonstrated ability to lead multi-region or global web programs end-to-end, from brief to measurable outcome.
• Strong analytical skills with hands-on experience in Amplitude, Google Analytics, or equivalent tools.
• Experience with CRO methodologies, A/B testing platforms, and experimentation best practices.
• Solid understanding of SEO fundamentals and how they interact with web strategy.

Nice to have

• Experience in B2B SaaS, especially SMB-focused products or platforms.
• Legal industry knowledge or experience.
• Familiarity with Amplitude Analytics, DreamData, and Looker.

Culture & Benefits

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance.
• Hybrid work environment, with expectation for local hirify.globalns (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.
• Flexible time off policy, with an encouraged 20 days off per year.
• $2000 annual counseling benefit.
• RRSP matching and RESP contribution.
• hirify.globalversary recognition program with special acknowledgement at 3, 5, 7, and 10 years.