Head of Mobile App Marketing

TL;DR

Head of Mobile App Marketing: Developing hirify.global’s mobile app marketing across priority markets with an accent on app acquisition, app store visibility, and ASO. Focus on improving the mobile funnel, retention initiatives, and building a structured approach to mobile app promotion.

What you will do

• Develop and implement the mobile app marketing plan in line with the company’s business goals.
• Manage key mobile marketing activities and coordinate execution through external partners and vendors.
• Be responsible for acquiring users for mobile apps through relevant channels and maintain target efficiency.
• Develop the ASO direction, including keywords, store visibility, conversion, and optimization of app store assets.
• Contribute to improving the mobile funnel together with product and analytics teams.
• Be responsible for regular analysis of key mobile app marketing metrics.

Requirements

• Experience in mobile app marketing across priority markets.
• Experience with app acquisition campaigns and related external partners.
• Knowledge of ASO, including keywords, store visibility, conversion, and optimization of app store assets.
• Experience with mobile attribution, app analytics, and performance reporting.
• Ability to work closely with performance, product, analytics, CRM, design, and regional marketing teams.

Culture & Benefits

• Work in a worldwide company.