SEO/SEM Generalist (Crypto)

TL;DR

SEO/SEM Generalist (Crypto): Planning, implementing, and managing organic and paid search marketing strategies to improve online visibility and user acquisition with an accent on SEO technical optimization and SEM ROI. Focus on keyword research, managing paid campaigns on Google Ads, and optimizing website content for high search rankings.

Location: Hybrid (Taguig City, Metro Manila, Philippines / Shanghai, China)

Company

Coins is the most established crypto brand in the Philippines, regulated by the BSP, serving over 18 million users through a mobile app.

What you will do

• Conduct keyword research to identify high-value search terms for business objectives.
• Optimize website content, landing pages, and app store listings for improved search rankings.
• Monitor and report on organic search performance using Google Analytics, Search Console, and SEMrush/Ahrefs.
• Implement technical SEO best practices, including site speed optimization and schema markup.
• Plan and manage paid search campaigns on Google Ads and Bing to maximize ROI and meet KPIs.
• Collaborate with design, product, and development teams to align search strategies with company goals.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in SEO, SEM, or digital marketing.
• Strong proficiency with Google Analytics, Google Search Console, and Google Ads.
• Knowledge of HTML, CSS, JavaScript, and content management systems (e.g., WordPress).
• Strong analytical, problem-solving, and project management skills.

Nice to have

• Experience in fintech, e-commerce, or crypto.

Culture & Benefits

• Meaningful cross-functional collaboration to improve customer experience.
• Opportunities for career advancement within a fast-growing organization expanding outside APAC.
• A data-driven culture that welcomes and implements new ideas.